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Northwoods Software: A true developer-first marketing strategy

Northwoods Software is a high performing advertiser on Stack Overflow. 

Learn More About The Incredible Growth of Amazon RDS

Post by Rich Moy on Sep 20, 2018 12:00:00 PM

Earlier this year, CNBC reported that Amazon Web Services (AWS) held 33 percent of the cloud infrastructure market in the quarter. While AWS has enjoyed a commanding lead in the cloud over the last few years, there wasn’t much data about the types of developers that use products such as its Relational Database Service (RDS). As recently as 2015, TechRepublic wrote that it was nearly impossible to find useful data on the popularity of RDS.

In partnership with Amazon Web Services, Stack Overflow utilized the results of its 2018 Developer Survey to better understand developers that use Amazon RDS. Each year, Stack Overflow surveys the programming community on a wide variety of topics related to their working environments and preferred technologies. This year, over 100,000 respondents from around the world participated in the yearly survey—and over 66,000 said that they use some form of a database for work.

Discover which developers types are most likely to use RDS, where they’re located, and the technologies that they use in our latest whitepaper.

How Transparent Should You Be When You Advertise to Developers?

Post by Rich Moy on Apr 3, 2018 12:00:00 PM

Two weeks ago, we released the results of our 2018 Developer Survey. This year, we asked new questions about advertising. Based on what we found, it’s blatantly obvious that developers want ads to be as transparent as possible. In fact, they ranked “honesty about their goals” as one of the most important ad evaluation criteria.

With transparency being a priority for developers, what does that mean for advertisers looking to engage with them? How honest should you be when you design creatives or write landing page copy? Here are a few tips to consider when you advertise to developers.

How to Engage Developers Through Q&A Site Sponsorships

Marketers know that to get your product, service, or event in front of your target audience, you need to go where they hang out. This is especially true when your target audience is made up of technical people, like developers.

3 Types of Online Ads That Developers Hate

Post by Rich Moy on Mar 20, 2018 12:00:00 PM

Online ad technology has come a long way since the first banner ads appeared in 1984. There are endless possibilities for marketers that want to engage with niche audiences, increase awareness of their products, and drive sales.

But software developers have always been a uniquely challenging target audience for advertisers. Sure, they’ve made no secret of the fact that they don’t mind seeing ads that are relevant to them. But there are a few ad formats that developers just can’t stand, even when those advertisements convey value to them.

To advertise to developers, you need to know which marketing tactics turn them off. Let’s take a closer look at three types of online ads that developers hate.

See What's Inside The State of Developer Engagement 2018

The first step in knowing how to effectively engage with developers is to truly understand them. What technologies do they enjoy working with? Where are they located? What makes them click (or not click) on an advertisement?

Each year, we survey the programming community on topics ranging from their favorite technologies to their preferences in online ads. Over 100,000 respondents from around the world participated this year, making it the world’s largest and most comprehensive developer survey. Discover what it really takes to engage with developers in a competitive market with The State of Developer Engagement 2018.

Can You Convince Developers to Turn Off Ad Blockers?

Post by Rich Moy on Mar 7, 2018 12:00:00 PM

For developers who are looking to cut through the noise and get to their favorite online content, ad blockers might seem like an obvious solution. Ad blocking technologies enable them to skip past things like animations, countdown timers, and autoplay videos that affect the amount of time a page takes to load. They’re also incredibly easy to install on most browsers.

If you’re looking to advertise to developers, is it possible to convince them to turn off ad blockers? Based on what we’ve learned, the short answer is yes—and the solution might be easier than you think. Still, there are a few unique nuances to convincing developers to disable their ad blocking software. Here are a few tips to help you get started.

How Developers Really Feel About Ad Retargeting

Post by Rich Moy on Feb 27, 2018 12:00:00 PM

Over the last few years, marketers have braced themselves for backlash from ad retargeting. While many experts predict that those negative effects won’t materialize in 2018, advertising to a technical audience requires you to understand how developers feel about retargeting. Based on what we’ve heard, they have some strong opinions about it—and not all of them are positive.

Successful developer marketing campaigns are targeted to a specific audience and convey value to those people. But is it possible to be too relevant? How can advertisers create targeting strategies without turning developers off? Read on to find the answers.

3 Ways to Reach Developers at Each Stage of Your Marketing Funnel

Post by Rich Moy on Feb 21, 2018 12:00:00 PM

In many ways, advertising to developers requires you to market to them on their terms. Marketers need to create assets that convey value without relying on misleading tactics, and they need to do so for developers at every stage of the marketing funnel.

Although the phrase “marketing funnel” is traditionally associated with a more traditional buyer’s journey, it can (and should) influence everything from your ad copy to targeting strategy for developers. To help you maximize the impact of your advertising campaigns, here are a few tips to help you reach developers at every stage of the funnel.

What You Need to Know About Google Chrome's New Ad Blocker

Post by Rich Moy on Feb 13, 2018 12:00:00 PM

Last year, Google surprised advertisers with the announcement that a built-in ad-blocking feature was on its way for the desktop and mobile versions of Chrome. Although there was some uncertainty around its launch date, it’s widely expected to go live for all users on February 15th, 2018.

As an advertiser, there are two questions that you need to answer. First, what types of ads will this new feature block? But more importantly, how will this impact the developer marketing campaigns that you’re running? Let’s take a closer look at a few things that you should know about Google Chrome’s new ad blocker before it launches.