Advertising products to a technical audience is a unique challenge. Programmers consider a lot of factors before deciding whether or not to click on an ad. Plus, while most consumers have been burned by misleading and dishonest marketing tactics, developers also have the technical knowledge to install ad blockers and shut you out for good if they choose.
As an advertiser, how can you overcome their preconceived notions about online ads and engage with your target developer audience? While you might need to leave a few of your favorite marketing tactics behind, let’s talk about a few things that you can do to build trust with developers through advertising.Read More