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Post by Rich Moy on Sep 15, 2016 12:00:00 PM

Are your most urgent developer job listings not generating enough applications? You could say that it’s time to start over. Sure, it's never a bad idea to review and edit your job listings. But application volume isn’t the only metric you should look at to understand the effectiveness of your job listings. 

Executing an effective developer hiring strategy requires you to understand which metrics matter, and which ones aren't as important. After you read this post, you'll have a clearer picture of how well your tech job listings are actually performing. 

Ratio of Views to Applications

Let's say that you've only had five applications for an open developer role. Pretty alarming, right? In some cases, this might be a sign that your job listing isn't working. But in others, it could actually be an indication that they're attracting only the most relevant candidates.

Take a closer look at the relationship between the number of views your tech job listings have received. If views and applications to your job listings are both down, it’s probably time to take an editor’s pen to your job listings. But if a high percentage of your total views are translating into applications, the odds are that you’ll simply need to think of new ways to advertise your job listings rather than rewriting them altogether.

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Ratio of Applications to Interviews

One of the biggest goals of your tech job listings is to generate quality applications from developers that you’re excited to bring in for an interview. You probably get frustrated when developers aren't submitting applications, but it’s even more aggravating to spend a non-trivial amount of time declining a long list of unqualified candidates.

Take a closer look at the number of applicants who you’ve been able to advance into the formal technical interview process. If the overall volume of candidates isn't what you expected, but you’ve been able to identify a strong pool of developers for your engineering team to put through the paces, your job listings are more effective than might have thought.

Ratio of Applications to Hires

Ultimately when you sit down to write a tech job listing, your main goal is to put your opportunity in front of the types of developers you want to hire. We’ve emphasized the fact that application numbers alone don’t tell the whole story, and the biggest reason for it is that a booming candidate pool doesn’t guarantee that you’ll find someone you want to add to your team in that group. Rather than getting fixated on how many developers are just applying to your job listings, understand if your tech job listings are bringing you the types of candidates that you’d be crazy to pass on. If you’re not finding developers you’re excited to add to your team, that’s a much bigger red flag.

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