Just like the technology industry itself, the world of technical recruiting is constantly changing. For those who recruit for a variety of roles (not just technical ones), it can be even harder to keep up with the latest trends and stay relevant in the competitive market. Here are just four of the latest tech recruiting trends to keep in mind and look out for.
People are using their mobile devices for everyday tasks ranging from online shopping to applying to jobs. Studies show that 72% of active candidates have used a mobile device to view a company’s career website, 45% have applied to a job, and 43% have uploaded their resume to a job app.
Because of mobile’s versatility and high response rate, it’s a great way to get in touch with both active and passive candidates. This means companies will need to make sure their company website and job application system are mobile-friendly, learn to adapt to mobile interviews or assessments, and time your outreach toward times when people will be on their mobile devices (such as during their commute and on lunch breaks).
Speaking of mobile recruitment, did you know that mobile video traffic exceeded 50 percent of total mobile data traffic in 2012? Over 185 million job-related searches are entered into Google each month, and videos appear in 70% of those top 100 search listings, making it a great way to reach those active candidates. For passive candidates, recruitment videos are an excellent way to display your employer brand, profile current employees, and give prospective employees a look into your office and workspace.
Most developers have an online presence in some form, whether it’s an active Stack Overflow profile, Github repository, or an online portfolio of their various open-source projects. Rarely do they keep an up-to-date resume or cover letter, so recruiters should start to focus on the non-traditional “resumes” and learn what to look for in them. And let’s not even get started on LinkedIn – 22% of developers we surveyed don’t even have an account, so relying solely on evaluating them by their LinkedIn profile isn’t a great idea.
With the rise in social media and the numerous Glassdoor-like websites out there, it’s becoming increasingly important for companies to make sure they have an established and attractive employer brand. If someone Googles your company, what comes up? Are there negative reviews from current employees, a website lacking information, or is there really nothing showing up at all? If so, it’s time to invest in employer branding.
When evaluating an employer’s brand for a potential job opportunity, developers and engineers tend to look for certain things. Benefits and values like work/life balance, an opportunity for advancement, and smart colleagues are all important to them, so make sure your tech job postings, career websites, and social media channels make these aspects clear.