Social media can be the perfect platform to spread your employer brand strategy to the digital world. Popular sites such as Twitter and Facebook easily allow for brands to communicate and engage with their current and prospective customers, employees or clients. For companies who are actively hiring and looking to recruit technical talent, utilizing the social networks where prospective employees can be found is key. Here are just a few of the ways you can help boost your social media employer branding.
Sharing content about events or hot topics within your industry helps to establish your brand as an expert in the field. Many executives of organizations have used social media to position themselves as a thought leader in their industry. What mobile developer wouldn’t want to work for a company who is seen as “The Leader in Mobile Development”?
An increasing number of social media sites are allowing users to share, search for and consume video content. YouTube, Instagram, and Snapchat are all forms of social media that are heavily focused on videos. You can utilize these networks by creating a company recruitment video, such as “Day in the Life of an Employer” videos, interviews with top executives or even a virtual tour of your office. With more and more users preferring to consume video-based content, this is a great way to get them to see your unique social media employer branding.
There’s no one better to speak about how awesome your company is than current, satisfied employees. Have these willing employees to help share your brand’s story throughout their own personal social media channels and blogs. Your company can also invest in social media training sessions and workshops to help educate employees on the correct usage. These employees can then not only share their own personal stories to your brand, but also engage with others who are interested as well. The power of referrals and word-of-mouth reviews are huge in this day and age.
It sounds easy enough, but many companies fail to follow this tip. Be sure to fill out all fields on your social media profiles to 100% completion. This means using a real photo or logo instead of the anonymous Twitter bird and filling out your Facebook page with a biography on your company. If you’re given a certain amount of fields or characters to promote yourself with, why wouldn’t you utilize them all? The more information you provide prospective candidates with, the more you will stand out to them as an employer.
While you may not need to do this daily if you are a smaller brand, you should monitor social media platforms for mentions of your brand. By proactively searching for what others are saying about you, you have the chance to respond yourself and either fix or help supplement the message. If you notice a trend of people saying bad things about your brand but don’t bother responding, you can come off as ignorant or simply uneducated. By listening to what others are saying and using that information to make your company better, you’re showing prospective employees that you truly care about their happiness.