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Erin Gray

Erin Gray
Erin Gray works on the marketing team for Stack Overflow. In this role, she manages the Stack Overflow social media marketing and helps in supporting the sales team's marketing needs.
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Recent Posts

Want More Developer Job Applications? Make the Candidates' Lives Easier

Post by Erin Gray on Jun 3, 2015 12:00:00 PM

With 4.59 job listings to every one developer, any actively searching candidate is going to have an excess amount of options to apply to. In a market where you’re competing for attention from developers, you don’t want to lose out on converting a viewer into a candidate simply because of your application process.

So how do you construct an application process that gives you the information you need while making it easy enough for developers to complete? You’ll want to consider the platform, application “requirements,” and length of the application process. Below are a few ways to modify your tech job listings to ensure application conversion success.

Top Six Takeaways from Recruitment Marketing: Employer Branding for Tech Talent

Post by Erin Gray on Oct 23, 2014 3:17:00 PM

We recently hosted an event on Employer Branding for Tech Talent at our New York headquarters. Our mission was simple: Bring industry leaders together for a panel discussion about how customized recruitment marketing campaigns helped them better engage and recruit technical talent. To offer advice to our attendees, we built a panel of Stack Overflow clients who successfully restructured their recruitment campaigns to appeal directly to developers.

The group included Artie Jordan, SVP of Information Technology at 2U, Joris Luijke, VP of HR and Talent at Squarespace, Christy Mommsen, Director of Global Recruitment Marketing and Branding at American Express, and Anthony Onesto, VP of HR at Razorfish. Despite the variations in company size and industry, all of the individuals had experienced some sort of branding dilemma at one point or another. The branding wasn’t the only thing the companies had in common.

Check out our top takeaways from the hour long discussion:

Introducing: Stack Overflow Careers

Post by Erin Gray on Oct 14, 2014 1:05:00 PM

When you arrived on this page, you may have noticed something different: a minor rebrand and new logo. Or is it? For those of you who have been following Stack Overflow and our Careers site since it’s inception, you’ll notice the logo looks very similar to our original logo, before Careers 2.0 came along. 

We realized that Careers was no longer in beta mode and that “Careers 2.0” seemed disjointed from Stack Overflow, which is core to both our recruiting platform and the candidate experience. And so here we are today, grown up, and on a big, bold mission to help developers find better jobs while connecting companies to the talent they need.

Keeping Equity in Mind for Early Stage Software Developer Hiring

Post by Erin Gray on Jul 16, 2014 4:19:00 PM

In today’s day and age, there are new lean startups popping up daily. In the technology sphere, this phenomenon leads to major competition in two main areas: finding funding and hiring developers. More often than not, founders are tasked with hiring technical talent before securing funding, which can be challenging for obvious reasons. So what’s a business owner to do? Delaying hiring will inevitably delay a launch, but hiring developers with little to no funding can be incredibly difficult. This is where hiring with an equity-heavy compensation plan comes into play.

Unfortunately, luring technical talent with equity is no walk in the park, either. Any seasoned developer has probably witnessed failed startups, maybe even their own. While your candidates may be skeptical about considering a job with an equity-heavy compensation plan, here are a few easy simple steps to make the conversation and process a bit easier on both parties:

How to Write a Great Developer Job Listing

Post by Erin Gray on Oct 31, 2013 11:06:00 PM

In today’s market, you compete against more than four other companies every time you need to hire a developer. So if you want your job opening to attract outstanding candidates, you’ll need an outstanding job listing. We crunched the data from more than two years of listings on Stack Overflow and noticed that the best performing listings yield an average apply rate of 31%, compared to only 3% for the lowest performers. But the best listings weren’t necessarily from the “best” or the “coolest” companies – it turns out that developers respond more when certain elements are included in the listing itself. Used correctly, these guidelines can increase your application rate by up to a factor of 10.

Seven Easy Ways to Perk Up Your Work Environment

Post by Erin Gray on Oct 31, 2013 10:53:00 PM

Want to sell a candidate on a new job with you? Make sure your office looks like a place they would want to work and that your culture is well-reflected in the environment. If you have some work to do, don’t worry. It turns out that even a few do-it-yourself tricks can go a long way. Here are seven easy and effective ways to perk up your office.

How to Recruit a Passive Candidate

Post by Erin Gray on Oct 31, 2013 10:51:00 PM

At Stack Overflow, we encourage transparency. You will have the best chance of receiving a positive response from a candidate if you are clear and upfront from the start. In this competitive recruiting environment, it is not enough to just send a vague, two-sentence note. Instead, tell the candidates a bit about the role, explain what your company is like and most importantly, give them a reason to be interested – especially if they are already employed. Here’s how.

How to Create a Great Company Culture

Post by Erin Gray on Oct 31, 2013 10:47:00 PM

No matter what company you work for, it’s never too late to redefine certain elements of your corporate culture. There are 4.59 job openings for every developer, so with such a great demand, the cultural aspects of your work environment set you apart from competitors. Every applicant who walks through your doors should walk away with a positive, lasting impression. To do this, let your culture translate into every aspect of your business, from office organisation to your meeting structure. Here are a few tips to get you started.

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