What if your company offered perks like laundry service, free lunch, and an in-house sauna? Developers would form a long but orderly line at your door in hopes of coming to work for you, right? Not necessarily.
Sure, developers consider these benefits when they evaluate new job opportunities. But they're often more concerned about finding companies with goals that align with their value systems. In fact, over 40% of the developers we surveyed said that believing in the company mission is important to them at work.
To help you start conversations with your team about defining your company mission, here are a few reasons why it matters to developers.
Developers love shipping code, but it’s important to remember why they enjoy it so much. Tom Limoncelli recently told us that he enjoys seeing how the code he writes contributes to a product people actually use, which makes it clear that developers don’t just want to ship code for the sake of shipping code.
Additionally, Scott Keller told the Harvard Business review that when organizations give people a sense of meaning in their work, it’s good for employees and the company. He continues by saying, “when people take ownership of the work, they are more committed to it, more intrinsically motivated, more engaged. And that makes for better performance on all dimensions.”
Considering that 92% of developers say they're gainfully employed, it's up to you to tell a compelling story through job listings and your employer brand that make developers say to themselves, "Wow, that looks like an incredible place to work." Many companies start by introducing candidates to their tech team, showing them their tech stack, and giving them tours of their workspace. But when you put in the effort to give developers a clear understanding of what your company stands for and the problems you want to solve, your employer brand will really stand out to tech candidates who have multiple options.
Hiring developers who are passionate about your company's mission not only helps your team move faster today, but it's also a great strategy for candidate retention in the future. Neil Johnson recently said that while it would be tempting to focus solely on the prospective candidate's role during the hiring process, selling a developer on your company's mission is a more effective way to ensure that you will be able to retain them when they're faced with unexpected changes at work. He adds, "Companies that focus on selling prospective candidates on the company mission will undoubtedly lose out occasionally, but by hiring staff who are first and foremost behind the company, they are much more likely to retain them through times of uncertainty."