If you’ve applied for a job in the past decade, you’re familiar with reading job listings. Whether they’re on a niche job board or a company’s website, they typically all look the same – a title, some text, and an apply button at the end. It could be assumed that tech candidates see more job listings than the average worker, as they are bombarded with new opportunities multiple times a week. So what can you do to make your job stand out from the rest? Here are a few ways developers read your tech job listings.
They Spend Less than a Minute Reading Them
A 2013 study from TheLadders found that job-seekers spent an average of 49.7 seconds reading a job listing before dismissing the position as a poor fit, and 76.7 seconds with those that appeared to match their interests and skills. That’s not a whole lot of time to make a lasting impression, so you want to do all that you can to grab their attention.
Some easy ways to do this is to put the crucial information at the top of the listing (in the aforementioned study participants often skipped the bottom section of the job posting entirely), section the listing into categories for easy scanning, and be fairly specific (you don’t want the wrong type of candidates applying to your job, especially for a technical position). Keep your listing short and sweet and don’t overdo it with the bullet points, which instantly will make a developer’s eyes glaze over.
They Always Look for the Salary (But Who Doesn’t?)
Why would you want to waste your time applying for a job – or eventually even going in for an interview—if the job is far below your acceptable salary range? This is one of the reasons that developers want to see a salary on the job listing. In fact, 59% of developers we surveyed said that learning about compensation was important when first hearing about a job opportunity. Disclosing a salary also shows that the company is transparent enough to share this to potential candidates --something a lot of companies foolishly shy away from.
If you think your salary isn’t “up to par” compared to some other companies, focus on the other things you offer, like awesome perks. For some tech candidates, things like benefits or the ability to work on an awesome product are more important than a salary.