When you need to hire developers, it's hard to ignore what other companies can offer. Perks like remote working options, catered lunches, and generous education budgets aren’t nearly as uncommon as they were just a few years ago. When you can’t offer something (or multiple things) that developers have repeatedly asked for, how can you compete for the tech talent you need?
Far too often, tech recruiters apologize for the all of the ways that their jobs fall short. On some level, developers appreciate your openness. But does that help you recruit developers and hit your hiring goals? According to Chris Haseman, a Senior Engineering Manager at Uber, the answer is a resounding no. Let’s talk more about why that should be the case, and how you can create a more compelling recruitment pitch by apologizing less for what you can’t offer developers.
During our recent NYC Developer Hiring Ecosystem Report Launch event, Haseman was asked about his team’s policies around remote working options. His response: “We do not have a work-from-home culture, and we are very specific and up-front about it.” Are you taken aback by that statement? You’re probably not alone, especially considering that remote options are one of the most important benefits to developers.
But Haseman didn’t stop there, and he didn’t apologize for the fact that he doesn’t recruit remote developers. “Part of building a team is deciding what you want to be good at and what you want to be bad at,” he added. “And what we’ve decided to be bad at is remote working. It induces the kind of communication and overhead that we just don’t have the technology to conquer yet.”
That might not be attractive to some developers, but for others, it could be an ideal situation. And the same can be said about any benefits your company can or cannot offer. So when you recruit developers, don’t assume that you’re out of the running because your overall benefits package isn’t as “attractive” as the competition.
So how do Haseman and his team at Uber sell their work culture to programmers? “We talk about how collaborative the office is, and how much faster things move because we talk face-to-face,” he says. “For us, it’s an advantage in terms of speed and career growth for each developer."
Take a step back and think about what makes your job opportunity unique. You might not serve catered lunches, but maybe you give developers the budget to buy any programming resource they need. You might not be able to support remote workers, but perhaps you can afford relocation packages. Whether you’re writing a recruitment email or extending a developer job offer, follow Haseman’s lead and highlight the things that your company can offer developers, instead of explaining why you can’t provide other perks.