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The Truth About Your Employer Branding Strategy for Developers

Post by Rich Moy on Jun 27, 2017 12:00:00 PM

The importance of building an employer branding strategy that resonates with developers can’t be overstated. However, it’s just as crucial for you to understand exactly how your employer brand can help you hit your tech hiring goals. Some people might tell you that your job listings, careers sites, and recruitment emails are no different than any other promotional ad you receive in the mail. While your employer branding content isn’t a silver bullet solution to the challenges of developer hiring, let’s talk about the difference it can make when you’re trying to stand out to a mostly passive audience.

How to Maintain Your Employer Branding Strategy for Developers

Post by Rich Moy on Jun 19, 2017 12:00:00 PM

Even if you’re confident that your employer branding strategy will resonate with developers, it would be unwise to kick up your feet once you’ve “finalized” your content. Along the way, you’re bound to get valuable feedback from candidates that will tell you if your employer brand is attracting developers or driving them away. To ensure that your your company’s story remains relevant to candidates here are a few things you should always keep an eye on.

What is Your Company Working On? Developers Want to Know

Post by Rich Moy on Apr 20, 2017 12:00:00 PM

The importance of employer branding can’t be overstated—and companies from across all industries, are starting to take it more seriously. As tempting as it might be to use your job listings and careers website to only show off your “fun” perks, developer candidates are more curious about the projects they’d get to work on if they joined your company. When asked how they evaluate new job opportunities, the respondents to our 2017 Developer Hiring Landscape put the impact of the product (and subsequently, their work) near the top of their list of criteria. Your developers’ current projects are an important part of your employer brand, but what are the best ways to include them in your messaging without overdoing it?

Do Developers Think Your Employer Brand is Fluff?

Post by Rich Moy on Mar 9, 2017 12:00:00 PM

Developers have made no secret that they want to work for companies whose missions they believe in. In response, many companies have gone out of their way to create recruitment materials that get to the core of what developers look for in new opportunities. The problem is that there’s still a significant disconnect between what employers think developers want and what developers actually want. With the competition to hire developers at a fever pitch, it’s crucial to understand how passive and active tech candidates respond to your recruitment materials. Here are a few things employer branding ideas to help you attract more technical talent.

What Benefits Are Companies Offering Developers?

I just started my new job here at Stack Overflow, and like most of us, one thing I think about when considering a career move is what kind of benefits a company offers. Firms looking to hire developers can create a company page here at Stack Overflow. This means that we here on the Data Team can explore what types of benefits companies offer developers and how those benefits change across companies of different sizes or in different locations. In this post, we'll use text mining and data visualization to investigate the benefits companies offer to the developers they hire.

5 Unique Benefits Companies are Offering Developers

Most developers reap the benefits that typical companies offer, like healthcare and free coffee in the office. We already know what developers care about at work (working on interesting projects and work-life balance, for example), but what about those tangible perks that are typically displayed on the employer’s Careers page? Here are some unique benefits we found that companies are offering their technical employees.

What to Do When Your CTO Isn't on Board with Employer Branding

One of the most frustrating aspects of working in recruiting is getting buy-in from the right people. You can have the best ideas to attract your future employees, but if you don’t have the budget or approval, it can be hard to execute upon those ideas. Recruiting can cost a pretty penny, especially when it comes to employer branding.

Employer branding is a hot-button issue for a reason. A study from HRO Today Magazine found that companies with top employer brands had more overall support of the CEO and key senior executives than their “other brand” counterparts did. So what happens when your CTO doesn’t seem to be on board with using employer branding to attract new technical talent?

Avoid These Red Flags When Describing Your Culture to Developers

In addition to including the requirements and skills needed for the open role, your developer job listings should include a brief look into your company’s culture.  After all, the job posting is often the first time the candidate is learning about your company (unless you’re a household name). Your job listing likely has a limit to the number of words you can include, so you’ll need to succinctly convey your culture in a paragraph or two. Not an easy task, right?

To help you get started, we’ve rounded up a few of the common mistakes we see in job listings when it comes to describing a company’s culture. Are you guilty of any of these?

3 Employer Branding Ideas That Highlight Your Technical Team

Some may argue that companies don’t really “own” their brands. The best they can do is influence their brand’s perception by positioning the company in a certain light in the minds of current and prospective employees. This if often referred to as employer branding. (But you already knew that, right?)

Does Your Employer Brand Resonate with Developers? Use This Checklist to Find Out

If you’re looking to attract top technical talent, you should be paying extra attention to your employer branding efforts. Programmers are looking for different things in a career than employees in marketing or sales departments.

In Misplaced Talent, Joe Ungemah highlights the five adjectives that all strong employer brands convey. We’ll go into detail on each of the five and suggest that you compare your employer brand with each and see where you stack up.

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