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What Do You Call People Who Program at your Company?

Every company seems to call their technical employees something different. No, I’m not talking about all the ninjas and gurus out there. I’m talking about the folks who sit in front of an IDE (or, dog forbid, vim) and write lines of code in the desperate hope that it compiles and/or runs. There seems to be no end to the honorifics bestowed upon these folks. 

Job Listing Keywords: What Developers Search for vs. What Companies Advertise

Supply and demand in the marketplace for tech talent have long since shifted in favour of the candidates. In recruiting circles, it’s referred to as a candidate-driven market. At the same time, the greatest risk for companies is the unmet demand for new talent. This talent gap makes it all the more important to reach those developers who are thinking about a new position. We looked at how the expectations of developers match those of companies by looking at the data from our job board. Specifically, we compared the most common searches by developers with the most common terms used by companies looking to hire. 

Words That Set Off Developers’ BS Detectors

Developers are a clever bunch. They’re trained to break a problem into logical chunks so that a computer can perform them the same every time. If you’re looking to hire them, your job listing will undergo the same scrutiny that an algorithm does. They have a pretty refined BS detector, practiced over years of trying to program the impossible and only getting it half right. 

3 Things Developers Told Us About What Makes a Great Job Listing

At Stack Overflow it’s our mission to match great employers and developers looking for new opportunities. However, our mission doesn’t end with providing smart targeting to show job listings only to the developers with the relevant skill set. We also help companies to better understand their audience and draft job listings that resonate. To be able to do this, we commit to continuous research into which job listings perform best. We go beyond click-through and apply-rates and take the time for qualitative research with candidates you’ll be looking to hire. Here are some of the things developers told us during our last 1:1 interviews in June 2019. 

A Strong Employer Brand Can Afford to Let Some Talents Move On. Q&A with HR and Tech Leadership at Westwing

Founded in 2011 and headquartered in Munich, Westwing is one of the leading Home & Living eCommerce businesses in Europe.

We spoke to Andreas Wixler, Head of Software Development Consumer Products, and Miriam Rabung, HR Business Partner, about Company Culture, Employer Branding, and why they are not worried about investing in talents that might leave the company one day.

Why These HR Leaders Rely on Partnerships With Their Marketing Teams

Post by Rich Moy on Apr 16, 2019 12:00:00 PM

Our recent news roundups for companies hiring developers have featured multiple reports on the growing talent gap. As critical tech roles become more difficult to fill, industry experts agree that a strong employer brand is key to attracting and retaining developers in 2019.

In response, some of the world’s most recognized companies have evolved their employer brand to stay competitive. We’ve also learned that the most successful examples of these “rebranding” campaigns tend to be heavily influenced by in-house marketing teams.

We spoke to HR leaders who lean on their marketing teams to promote their employer brand. Here’s what they had to say.

For These Executives, Employer Branding is Driven by Their Tech Stacks

Post by Rich Moy on Jan 31, 2019 12:00:00 PM

In 2006, our CEO Joel Spolsky wrote that one of the best ways to attract developers is to let them work on something interesting. Based on what we’ve learned over the years, this still rings true for many programmers. In 2018, over 17% of our Developer Survey respondents said that the technologies they’ll work with are their top priority whenever they consider new job opportunities.

We featured batches of our developers’ favorite Company Pages a few months ago, many of which stood because they included specific details about their tech stacks. The feedback we received then was consistent with our survey results, and it led us to speak with engineering execs about how their tech stacks impact their employer brand. Here’s their advice for fellow technology leaders.

10 More Examples of Incredible Company Pages

Post by Rich Moy on Nov 1, 2018 1:30:00 PM

In 2006, Joel Spolsky wrote that the great software developers are never on the open market. This statement rings even truer today—and the potential business impact can’t be overstated. A new Korn Ferry study found that there will be a global talent shortage of more than 85 million people by 2030. The report concludes that left unchecked, the talent shortage could create a loss of $8.5 trillion in unrealized annual revenues.

We recently updated Company Pages on Stack Overflow Talent to better showcase our customers’ employer brands. Updated pages are reviewed by a team of our developers on a rolling basis who are asking themselves: If Stack Overflow wasn’t so great, where would I want to work?

A few weeks ago, we featured our first batch of pages that stood out to them. Here are ten more Company Pages our developers love, organized into sub-categories to highlight what sticks out.

Staff Picks: 10 Company Pages We Love

Post by Rich Moy on Oct 9, 2018 12:00:00 PM

Fall is a season of new beginnings. Students are full of optimism about a new school year. People break sweaters out of storage for cooler temperatures and holiday celebrations. And even trees get in on the transformation. At Stack Overflow, we’re celebrating fall with a form of renewal entirely our own: by allowing companies to refresh their employer branding strategy for developers.

After evolving our Talent platform to include things like improved reporting on Job Listings and more responsive Company Pages, we declared September “Back to Branding” month. To celebrate, we encouraged employers to update their Company Pages on Stack Overflow. A team of our developers then reviewed these changes asking: upon reviewing these pages, where would I want to work (if Stack Overflow wasn’t so great)?

Based on our engineers’ feedback, here are ten company pages they love, organized into sub-categories to highlight what stuck out about the companies.

The Power of Year-Round Employer Branding for Developers

Post by Rich Moy on Aug 22, 2018 12:00:00 PM

Although it was first explored in an academic setting back in the mid-1990s, the term “employer brand” is often (and mistakenly) viewed as a buzzword in HR circles today. This is especially the case when it comes to hiring developers, many of whom aren’t eager to switch jobs. In recent years, we’ve seen plenty of examples of compelling employer branding materials that have helped talent acquisition teams engage and connect with passive tech candidates.

It’s not difficult to see how employer branding can boost your hiring strategy when you need to increase awareness. But what if you lead recruitment for a large organization with a decades-long history? How much time should you invest in building your employer brand if your business is already widely recognized?

Recent studies show that well-known companies have the most to lose if they don’t take their employer brand seriously. Wade Burgess of the Harvard Business Review says that if a company with over 10,000 employees has a negative reputation, it could cost them up to $7 million in additional wages. In this post, we’ll take a closer look at a few other ways that your employer brand delivers value to your entire organization.

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