Our recent news roundups for companies hiring developers have featured multiple reports on the growing talent gap. As critical tech roles become more difficult to fill, industry experts agree that a strong employer brand is key to attracting and retaining developers in 2019.
In response, some of the world’s most recognized companies have evolved their employer brand to stay competitive. We’ve also learned that the most successful examples of these “rebranding” campaigns tend to be heavily influenced by in-house marketing teams.
We spoke to HR leaders who lean on their marketing teams to promote their employer brand. Here’s what they had to say.Read More
In 2006, our CEO Joel Spolsky wrote that one of the best ways to attract developers is to let them work on something interesting. Based on what we’ve learned over the years, this still rings true for many programmers. In 2018, over 17% of our Developer Survey respondents said that the technologies they’ll work with are their top priority whenever they consider new job opportunities.
We featured batches of our developers’ favorite Company Pages a few months ago, many of which stood because they included specific details about their tech stacks. The feedback we received then was consistent with our survey results, and it led us to speak with engineering execs about how their tech stacks impact their employer brand. Here’s their advice for fellow technology leaders.Read More
In 2006, Joel Spolsky wrote that the great software developers are never on the open market. This statement rings even truer today—and the potential business impact can’t be overstated. A new Korn Ferry study found that there will be a global talent shortage of more than 85 million people by 2030. The report concludes that left unchecked, the talent shortage could create a loss of $8.5 trillion in unrealized annual revenues.
We recently updated Company Pages on Stack Overflow Talent to better showcase our customers’ employer brands. Updated pages are reviewed by a team of our developers on a rolling basis who are asking themselves: If Stack Overflow wasn’t so great, where would I want to work?
A few weeks ago, we featured our first batch of pages that stood out to them. Here are ten more Company Pages our developers love, organized into sub-categories to highlight what sticks out.Read More
Fall is a season of new beginnings. Students are full of optimism about a new school year. People break sweaters out of storage for cooler temperatures and holiday celebrations. And even trees get in on the transformation. At Stack Overflow, we’re celebrating fall with a form of renewal entirely our own: by allowing companies to refresh their employer branding strategy for developers.
After evolving our Talent platform to include things like improved reporting on Job Listings and more responsive Company Pages, we declared September “Back to Branding” month. To celebrate, we encouraged employers to update their Company Pages on Stack Overflow. A team of our developers then reviewed these changes asking: upon reviewing these pages, where would I want to work (if Stack Overflow wasn’t so great)?
Based on our engineers’ feedback, here are ten company pages they love, organized into sub-categories to highlight what stuck out about the companies.Read More
Although it was first explored in an academic setting back in the mid-1990s, the term “employer brand” is often (and mistakenly) viewed as a buzzword in HR circles today. This is especially the case when it comes to hiring developers, many of whom aren’t eager to switch jobs. In recent years, we’ve seen plenty of examples of compelling employer branding materials that have helped talent acquisition teams engage and connect with passive tech candidates.
It’s not difficult to see how employer branding can boost your hiring strategy when you need to increase awareness. But what if you lead recruitment for a large organization with a decades-long history? How much time should you invest in building your employer brand if your business is already widely recognized?
Recent studies show that well-known companies have the most to lose if they don’t take their employer brand seriously. Wade Burgess of the Harvard Business Review says that if a company with over 10,000 employees has a negative reputation, it could cost them up to $7 million in additional wages. In this post, we’ll take a closer look at a few other ways that your employer brand delivers value to your entire organization.Read More
The Washington Post is one of the world’s most recognizable news brands, attracting an average of 100 million readers a month. In recent years, The Post has transformed itself into a media and technology company, placing rapid experimentation, innovation and the user experience at the forefront of its strategy.
To support these changes, the company has overhauled its employer branding strategy. We spoke to Austin Graff, a Talent Marketing and Brand Specialist for The Post, about how it redefined its employer brand to attract technical candidates. Here’s what he had to say.Read More
Talent acquisition leaders understand the value that a strong employer brand can deliver, especially when you need to hire technical talent. Since it’s such a critical component of a developer hiring strategy, there’s also a great deal of pressure to get your employer branding strategy right. Because most candidates are passive, companies are always looking for new ways to make a positive first impression on developers.
If this sounds familiar to you, there’s good news. Even though developers see an average of 5,000 ads per day, they aren’t looking for flashy graphics or outrageous promises about your open roles. But there are a few subtle tweaks that you can make to drive additional clicks to your careers website. Here’s how to do it.Read More
Most HR certifications don’t require you to understand the ins and outs of ad retargeting. If you’ve never used this technology before, Dan Hecht at HubSpot explains that retargeting ad campaigns serve your banner ads to people who have already visited your website.
Recently, employers have begun experimenting with retargeting campaigns to boost their employer branding efforts. Because developers are receptive to ads that are relevant to their career goals, a retargeting campaign could provide a boost to your employer branding strategy. But according to a recent survey by Nanigans, 77% of consumers think that they see too many ads from the same companies.
While it’s a unique challenge to stay relevant without turning developers off, there are a few things you can do to strike the right balance. Keep the following tips in mind if you’re considering an ad retargeting campaign for tech candidates.Read More
Over the last few years, we’ve asked developers a lot of questions through our yearly survey. Each time, we’ve seen new programming languages emerge, changes in developer salaries, and increases in employment rates. But one thing has remained consistent: Developers expect potential employers to be transparent through the recruitment process.
In response, many employers have optimized their employer branding strategies to address developers’ top job evaluation criteria. Some companies have already begun seeing the impact of their efforts. But what if you’re still trying to figure out how to get transparency “right?” What do developers want to see on your careers page, job listings, and online advertisements?
As you might have already guessed, the answer is multifaceted. Here are a few tips to consider whenever you promote your brand to tech candidates.Read More
When you hear the phrase “employer branding,” what immediately comes to mind? If you’re like many people in talent acquisition, you probably think of assets such as job listings, careers websites, and recruitment emails. But as we learned from Lee Jones at trivago, companies can also impact their developer hiring with creative and informative banner advertising campaigns.
That doesn’t mean advertising to developers is easy. Experts say that the average Internet user sees 5,000 ads per day, and many of them are invasive and irrelevant. Based on what we learned in the 2018 State of Developer Engagement, programmers are particularly wary of the ads that they see online.
The good news? A few small tweaks to your campaigns can help you build trust with tech candidates through advertising. Here are a few things to keep in mind.Read More