All the world's developers work for tech companies, right? Not exactly.
In this year’s edition of the Global Developer Hiring Landscape, we found that today’s developers work in a diverse range of industries. But what else does this mean for employers like you? How appealing are companies inside and outside the technology industry to developers? Let’s take a closer look at the results
The Top Industries for Software Developers
If you were to look only at the top five industries on the list below, you’d find “Web Development or Design” as the leader, and by a considerable margin. From there, things get a little more interesting. 10.8% of developers are working in Information Technology, which is trailed by Software as a Service by just .3%.
But let’s go even further down the list. Over 101,000 developers responded to this year’s survey—and over 8% of respondents are working in the “Financial technology or services” industry. While it’s still slightly behind “Other Software Development,” the gap isn’t nearly as wide as you might have thought.
This list of industries confirms two things. For starters, all types of companies are competing for tech talent. But more importantly, candidates don’t skew as heavily towards one over the rest—and for employers looking to recruit developers, this is excellent news.
Can Companies in Non-Tech Industries Compete for Tech Talent?
The short answer is yes. But whether your company is in the information technology industry or financial services, the key to attracting developers is still your employer branding. To create an employer branding strategy that helps you recruit developers, you need to understand everything else that they look for in new job opportunities.This year, compensation and benefits remained the top priority for respondents. Developers also listed the technologies that they’d be working with, opportunities for professional development, and company culture as important job evaluation criteria. Use the chart above as a checklist for all of your employer branding content. Which of these things do you do well (and which ones are you still working to improve)? What items on this list are you currently not showcasing on your Company Page or job listings? Document your answers, and use them to edit your employer branding strategy.
Additionally, don’t be afraid to ask each candidate about their biggest job priorities. Even if you have a general idea of what your talent pool wants, each person might have different preferences. Developers will be more open to considering your company if you take an interest in what they want, even if your company isn’t in an industry that they initially considered.