As one of the world’s leading innovative internet companies, it’s no surprise that Rakuten is always looking to hire high calibre technical talent. Rakuten has more than 14,000 employees around the world looking after its dynamic global ecosystem of more than 70 eCommerce, digital content and fintech services. Their international brands include Viber, Kobo, Wuaki, Viki, Rakuten Marketing and Ebates.
In 2016, Rakuten set a goal of hiring 400 engineers. Aside from the sheer volume of candidates they were looking for, Rakuten had the additional challenge of filling some of those roles in their Japanese offices. There is a lack of qualified engineers currently living in Japan, making the challenge even more difficult - as a result, the company has a relocation strategy to encourage applications from candidates in English-speaking countries.
By using Stack Overflow Talent’s solutions, Rakuten was able to:
• Find and target candidates skilled in certain technologies. Francois Bergeron, Team Manager, Global Recruiting Strategy at Rakuten, said, “I loved the ability to customise our job listings. For example, if we’re looking for an iOS Engineer, our job listing will only appear to relevant candidates with iOS experience.”
• Entice overseas candidates to apply to their jobs. Rakuten used their Company Page to showcase that they offer relocation packages and Visa sponsorship. This was crucial to encourage overseas candidates to apply for the jobs located in their Japanese offices. They also were able to convey their technical team’s employer brand (with Targeted Custom Banner Ads) to give interested candidates a peek into what life at Rakuten is like in Tokyo.
• Receive a constant flow of candidates. Since Rakuten was hiring for so many positions on an ongoing basis, Stack Overflow provided them with an endless stream of candidates.
In the 6 months Rakuten used Stack Overflow Talent, they made a total of 18 hires. These hires were through a mixture of Premium Job Slots, Company Page Ads, and Tag- and Geo-targeted Custom Banner Ads.
“I was pleasantly surprised by the volume of candidates and applicants. The candidates we received were qualified, and had the relevant skills to the positions we were advertising for.”
Francois Bergeron, Team Manager, Global Recruiting Strategy at Rakuten